“We don’t own the brand the way we used to; consumers own it. It’s not about claims any more. Consumers don’t want to be preached to. It’s about a dialogue and discovery, giving people the chance to comment,” he says. “We see it as more of a consumer site than our site.
the tsunami is on its way. There are crumbling foundations that will not withstand the force. And there won’t be armies bearing humanitarian aid in the aftermath.
