Who Do You Love? How Some Brands Achieve True Authenticity - The Diigo Meta page

• 06 Apr 08
  

  Paul Gillin

  It's ease to praise the value of authenticity but a lot harder to achieve it. Many companies have stumbled badly in marketing campaigns because their efforts to sound genuine didn't jive with the public's perception of the brand. This Fast Company article from December looks at authenticity, insincerity and how even some big and successful brands manage to cultivate a distinct image.

  daily_reading advertising marketing

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