This link has been bookmarked by 82 people . It was first bookmarked on 18 Apr 2008, by someone privately.
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Don BooDeeSimply by designing your product the right way, you can build a billion-dollar business from scratch. The secret is what's called a "viral expansion loop".
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viral expansion loop
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done right, almost guarantees a self-replicating, borglike growth:
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One user becomes two, then four, eight, to a million and beyond.
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Google, PayPal, YouTube, eBay, Facebook, MySpace, Digg, LinkedIn, Twitter, and Flickr.
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don't confuse a viral loop with viral advertising or videos such as Saturday Night Live's "Lazy Sunday" or the Mentos-Diet Coke Bellagio fountain
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Viral advertising can't be replicated
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viral loop must be.
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to understand how the dynamic works, there's no better place to look than Ning
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a free platform for do-it-yourself social networks
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17 Nov 09
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04 Nov 09
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01 Oct 09
arden franklinsocial networks
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01 Jul 09
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05 Jun 09
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Ning is a model of how to create a perpetual growth machine.
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Simply by designing your product the right way, you can build a billion-dollar business from scratch.
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viral expansion loop
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It's a type of engineering alchemy that, done right, almost guarantees a self-replicating, borglike growth: One user becomes two, then four, eight, to a million and beyond.
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They power many of the icons of Web 2.0, including Google, PayPal, YouTube, eBay, Facebook, MySpace, Digg, LinkedIn, Twitter, and Flickr.
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Viral advertising can't be replicated; by definition, a viral loop must be.
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designed specifically to exploit viral loops
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Ning has been growing automagically from the moment it launched its Social Networks for Everything -- a free platform for do-it-yourself social networks -- in February of last year. By June, there were 60,000 Ning nets and by August, 80,000. At year's end, there were 150,000, and today, more than 230,000
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A single Ning group can, in theory, serve as a platform for an entire business; collectively, the networks represent an ever-expanding commercial universe.
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Simply by designing your product the right way, you can build a billion-dollar business from scratch.
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viral expansion loop
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One user becomes two, then four, eight, to a million and beyond.
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They power many of the icons of Web 2.0, including Google, PayPal, YouTube, eBay, Facebook, MySpace, Digg, LinkedIn, Twitter, and Flickr.
-
Viral advertising can't be replicated; by definition, a viral loop must be.
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Ning has been growing automagically from the moment it launched its Social Networks for Everything -- a free platform for do-it-yourself social networks -- in February of last year. By June, there were 60,000 Ning nets and by August, 80,000. At year's end, there were 150,000, and today, more than 230,000.
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25 May 09
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07 May 09
nikkistrickIt isn't just a site where users can build their own social networks -- Ning is a model of how to create a perpetual growth machine.
socialmedia work research interesting ning socialnetworking web2.0 strategy business marketing viral
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08 Apr 09
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22 Feb 09
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15 Jan 09
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24 Dec 08
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05 Dec 08
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03 Dec 08
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paul jonesThe secret is what's called a "viral expansion loop," a concept little known outside of Silicon Valley (go ahead, Google it -- you won't find much). It's a type of engineering alchemy that, done right, almost guarantees a self-replicating, borglike growth
web2.0 web viral tools technology strategy startups socialnetworks ning webdesign webhosting jomc449
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29 Oct 08
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22 Oct 08
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28 Sep 08
James BonTempoIt isn't just a site where users can build their own social networks -- Ning is a model of how to create a perpetual growth machine.
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26 Sep 08
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18 Sep 08
Joserra MosteiroAdivinad quién creo Ning,... no lo sabía pero el chairman es el señor Marc Andressen, creador del navegador de Netscape y el Mosaic, el primer navegador del mercado.
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Brain Trust: Ning chairman Marc Andreessen (he built Netscape back in the day), with Bianchini, at the company's HQ in Palo Alto. | photgraph by Art Streiber
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15 Sep 08
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bartbChen calls a viral loop the "most advanced direct-marketing strategy being developed in the world right now."
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17 Jun 08
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29 May 08
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The brainchild of former Goldman Sachs investment banker Gina Bianchini and celebrity geek Marc Andreessen, Ning has been growing automagically from the moment it launched its Social Networks for Everything -- a free platform for do-it-yourself social networks -- in February of last year. By June, there were 60,000 Ning nets and by August, 80,000. At year's end, there were 150,000, and today, more than 230,000.
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22 May 08
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25 Apr 08
KurtA gushing cover story on Ning and its business growth.
f1acohen ning socialnetworking collaboration onlinecommunity onlinecommunityreport
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23 Apr 08
Patrin WIt isn't just a site where users can build their own social networks -- Ning is a model of how to create a perpetual growth machine.
Significantly, viral-loop networks don't create content -- they organize it. They provide an environment that is, in theory, almost infinitely scalable, and then rely on the wisdom of crowds to create or aggregate masses of material to fill it.-
Viral loops have emerged as perhaps the most significant business accelerant to hit Silicon Valley since the search engine.
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Viral advertising can't be replicated; by definition, a viral loop must be.
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21 Apr 08
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20 Apr 08
Moritz Schroederwonderfully uncritical as micheal arrington commented
web2.0 Ning socialnetworking groupware collaboration for:andyswarbs
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19 Apr 08
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Gary RitzenthalerNice basic article on Ning, viral networks and the economics of SNSs from Fast Company
2008 article ning socialnetworking web2.0 strategy business mmc3260
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18 Apr 08
Jorge BarbaAnnotated link http://www.diigo.com/bookmark/http%3A%2F%2Fwww.fastcompany.com%2Fmagazine%2F125%2Fnings-infinite-ambition.html
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Here's something you probably don't know about the Internet: Simply by designing your product the right way, you can build a billion-dollar business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will kill for the chance to throw money at you.
The secret is what's called a "viral expansion loop," a concept little known outside of Silicon Valley (go ahead, Google it -- you won't find much). It's a type of engineering alchemy that, done right, almost guarantees a self-replicating, borglike growth: One user becomes two, then four, eight, to a million and beyond. It's not unlike taking a penny and doubling it daily for 30 days. By the end of a week, you'd have 64 cents; within two weeks, $81.92; by day 30, about $5.4 million.
Viral loops have emerged as perhaps the most significant business accelerant to hit Silicon Valley since the search engine. They power many of the icons of Web 2.0, including Google, PayPal, YouTube, eBay, Facebook, MySpace, Digg, LinkedIn, Twitter, and Flickr. But don't confuse a viral loop with viral advertising or videos such as Saturday Night Live's "Lazy Sunday" or the Mentos-Diet Coke Bellagio fountain. Viral advertising can't be replicated; by definition, a viral loop must be.
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