This link has been bookmarked by 36 people . It was first bookmarked on 18 Apr 2008, by someone privately.
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04 Nov 09
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01 Oct 09
arden franklinsocial networks
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05 Jun 09
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Ning is a model of how to create a perpetual growth machine.
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Simply by designing your product the right way, you can build a billion-dollar business from scratch.
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viral expansion loop
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It's a type of engineering alchemy that, done right, almost guarantees a self-replicating, borglike growth: One user becomes two, then four, eight, to a million and beyond.
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They power many of the icons of Web 2.0, including Google, PayPal, YouTube, eBay, Facebook, MySpace, Digg, LinkedIn, Twitter, and Flickr.
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Viral advertising can't be replicated; by definition, a viral loop must be.
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designed specifically to exploit viral loops
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Ning has been growing automagically from the moment it launched its Social Networks for Everything -- a free platform for do-it-yourself social networks -- in February of last year. By June, there were 60,000 Ning nets and by August, 80,000. At year's end, there were 150,000, and today, more than 230,000
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A single Ning group can, in theory, serve as a platform for an entire business; collectively, the networks represent an ever-expanding commercial universe.
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Simply by designing your product the right way, you can build a billion-dollar business from scratch.
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viral expansion loop
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One user becomes two, then four, eight, to a million and beyond.
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They power many of the icons of Web 2.0, including Google, PayPal, YouTube, eBay, Facebook, MySpace, Digg, LinkedIn, Twitter, and Flickr.
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Viral advertising can't be replicated; by definition, a viral loop must be.
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Ning has been growing automagically from the moment it launched its Social Networks for Everything -- a free platform for do-it-yourself social networks -- in February of last year. By June, there were 60,000 Ning nets and by August, 80,000. At year's end, there were 150,000, and today, more than 230,000.
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25 May 09
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03 Dec 08
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28 Sep 08
James BonTempoIt isn't just a site where users can build their own social networks -- Ning is a model of how to create a perpetual growth machine.
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18 Sep 08
Joserra MosteiroAdivinad quién creo Ning,... no lo sabía pero el chairman es el señor Marc Andressen, creador del navegador de Netscape y el Mosaic, el primer navegador del mercado.
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Brain Trust: Ning chairman Marc Andreessen (he built Netscape back in the day), with Bianchini, at the company's HQ in Palo Alto. | photgraph by Art Streiber
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31 Jul 08
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29 May 08
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The brainchild of former Goldman Sachs investment banker Gina Bianchini and celebrity geek Marc Andreessen, Ning has been growing automagically from the moment it launched its Social Networks for Everything -- a free platform for do-it-yourself social networks -- in February of last year. By June, there were 60,000 Ning nets and by August, 80,000. At year's end, there were 150,000, and today, more than 230,000.
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13 May 08
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01 May 08
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28 Apr 08
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23 Apr 08
Patrin WIt isn't just a site where users can build their own social networks -- Ning is a model of how to create a perpetual growth machine.
Significantly, viral-loop networks don't create content -- they organize it. They provide an environment that is, in theory, almost infinitely scalable, and then rely on the wisdom of crowds to create or aggregate masses of material to fill it.-
Viral loops have emerged as perhaps the most significant business accelerant to hit Silicon Valley since the search engine.
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Viral advertising can't be replicated; by definition, a viral loop must be.
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21 Apr 08
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20 Apr 08
Moritz Schroederwonderfully uncritical as micheal arrington commented
web2.0 Ning socialnetworking groupware collaboration for:andyswarbs
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19 Apr 08
Gary RitzenthalerNice basic article on Ning, viral networks and the economics of SNSs from Fast Company
2008 uflsms article ning socialnetworking web2.0 strategy business
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18 Apr 08
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Here's something you probably don't know about the Internet: Simply by designing your product the right way, you can build a billion-dollar business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will kill for the chance to throw money at you.
The secret is what's called a "viral expansion loop," a concept little known outside of Silicon Valley (go ahead, Google it -- you won't find much). It's a type of engineering alchemy that, done right, almost guarantees a self-replicating, borglike growth: One user becomes two, then four, eight, to a million and beyond. It's not unlike taking a penny and doubling it daily for 30 days. By the end of a week, you'd have 64 cents; within two weeks, $81.92; by day 30, about $5.4 million.
Viral loops have emerged as perhaps the most significant business accelerant to hit Silicon Valley since the search engine. They power many of the icons of Web 2.0, including Google, PayPal, YouTube, eBay, Facebook, MySpace, Digg, LinkedIn, Twitter, and Flickr. But don't confuse a viral loop with viral advertising or videos such as Saturday Night Live's "Lazy Sunday" or the Mentos-Diet Coke Bellagio fountain. Viral advertising can't be replicated; by definition, a viral loop must be.
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