This link has been bookmarked by 8 people . It was first bookmarked on 20 Nov 2008, by Argos Media.
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09 Dec 08
Michelle Battencontains stats on preferred methods Gen Y uses to access info about brands
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28 Nov 08
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24 Nov 08
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21 Nov 08
The 18-to-24-year-old set is famously media-drenched, with high Internet and mobile phone usage. However, these young adults are not solidly opposed to brands themselves, and are willing to spread the word about the ones they like.
Bookmarks article generations millennials onlinebehavior consumerbehavior consumerattitudes demographics statistics sem seo searchenginemarketing searchengineoptimization onlinebranding internetadvertising wordofmouth es marketing research branding social
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20 Nov 08
Filiberto SelvasIf advertising is done in a relevant and credible way, young adults are actually eager to interact, share opinions and even pass the message on
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“If advertising is done in a relevant and credible way, young adults are actually eager to interact, share opinions and even pass the message on,”
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Elias SkenderidisHow does young adults behave towards online brands.
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“They are more than just ‘comfortable’ with brands,” said Julian Rolfe, global manager at Synovate, in a statement. “They want to associate themselves with brands they see as ‘cool’ and this is why we see them uploading clips to their social networking sites and IM services.”
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Respondents were most likely to pass on comedy clips (62%), followed by music clips (40%) and clips featuring friends (27%). Almost one out of 10 passed along viral advertising and marketing clips.
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Showing that students do still consider traditional media relevant, TV and magazine ads also ranked highly—higher, in fact, than online ads and sponsored Web applications.
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