Are Young Adults Really Brand-Resistant? - eMarketer - The Diigo Meta page

• 28 Nov 08
  

  Marcelo Negrini

  youth research

• 20 Nov 08
  

  Filiberto Selvas

  If advertising is done in a relevant and credible way, young adults are actually eager to interact, share opinions and even pass the message on

  Social Media

  • “If advertising is done in a relevant and credible way, young adults are
    actually eager to interact, share opinions and even pass the message on,”
• 

  Elias Skenderidis

  How does young adults behave towards online brands.
  

  children young online behavior wordofmouth

• 

  Argos Media

  Brands Branding Online Advertising Advertising

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    “They are more than just ‘comfortable’ with brands,” said Julian Rolfe, global manager at Synovate, in a statement. “They want to associate themselves with brands they see as ‘cool’ and this is why we see them uploading clips to their social networking sites and IM services.”
    
    

  • Respondents were most likely to pass on comedy clips (62%), followed by music clips (40%) and clips featuring friends (27%). Almost one out of 10 passed along viral advertising and marketing clips.
  • 1 more annotations...

  • • Showing that students do still consider traditional media relevant, TV and magazine ads also ranked highly—higher, in fact, than online ads and sponsored Web applications.
      
      

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