Social Media and E-Mail Spending to Rise - The Diigo Meta page

• 31 May 08
  

  Paul Gillin

  Quoting:
  "More than three-quarters of marketers surveyed said they will increase their social media spending during the next three years, according to Eloqua's "State of the Marketer" report. A full 74% said they plan to increase their direct e-mail spending while about two-thirds will spend more on mobile texting and SMS.
  
  "Respondents were bullish on online ad spending overall, with nine out of 10 saying they would continue to increase their direct online ad budgets. The spending increases are likely to come at the expense of print ads, since 55% of respondents said they will probably decrease print ad spending in the next three years."

  daily_reading advertising research

  • More than three-quarters of marketers surveyed said they will increase
    their social media spending during the next three years, according to Eloqua's
    "State of the Marketer" report. A full 74% said they plan to increase
    their direct e-mail spending while about two-thirds will spend more on mobile
    texting and SMS.

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