Blogs Blossom into a Big Business - eMarketer - The Diigo Meta page

• 27 May 08
  

  blogging articles blogposts

  • The number of people creating blogs in the US will reach over 35 million by 2012—roughly 16% of the Internet population.
  • More importantly, by 2012, more than 145 million people—67% of the US Internet population—will be reading blogs at least once a month. That is up from a readership of 94 million in 2007, or 50% of Internet users.
  • "Furthermore," adds Mr. Verna, "the rates at which blog readers notice and click on ads suggest that they are a well-primed audience."

  1 more annotation...

• 21 May 08
  

  Liang Wang

  The number of people creating blogs in the US will reach over 35 million by 2012

  blogging market SocialMedia ads toblog statistics

• 17 May 08
  

  Martin Hofmann

  blogs statistics

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  Paul Gillin

  "By 2012, more than 145 million people—67% of the US Internet population—will be reading blogs at least once a month. That is up from a readership of 94 million in 2007, or 50% of Internet users." Ad spending is forecast to grow to about $750 million by 2012, which is nearly triple today's total but still a small number overall.

  research

• 16 May 08
  

  Kem

  blog christy marketing

  • Paul Verna, eMarketer senior analyst and author of the new report, The Blogosphere: A Mass Movement from Grass Roots.
  • Mr. Verna, "US blog advertising will reach $746 million in 2012, up from $283 million in 2007."
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  jmaarten

  Data Community

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  danschawbel

  blogs business research growth

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