Influencer marketing is moving into the mainstream, with seven of 10 respondents to a recent study indicating that they'll target influentials in the coming year. The trend is most pronounced among marketers the researchers classified as "leaders," of those who use the most sophisticated tactics and tools.
saved by2 people, first byTris Hussey on 2008-04-18, last byPaul Gillin on 2008-04-27
