Marketing to Bloggers - eMarketer - The Diigo Meta page

• 27 Apr 08
  

  Paul Gillin

  Influencer marketing is moving into the mainstream, with seven of 10 respondents to a recent study indicating that they'll target influentials in the coming year. The trend is most pronounced among marketers the researchers classified as "leaders," of those who use the most sophisticated tactics and tools.

  influencers marketing research

• 18 Apr 08
  

  Tris Hussey

  emarketer ml2 blogs bloggers marketing

  • "Most likely the reason is that both blogs and social networks take time to understand, and marketing tactics are still at an early stage of development," said Jeffrey Grau, senior analyst at eMarketer.  

    So how should marketers approach bloggers?  

    In an October 2007 audio interview on   The Talent Blog, Peter Rojas, co-founder of Engadget and Joystiq, and former editorial director at Gizmodo, offered the following tips to marketers on how to promote products on blogs:  

      
    • Most important, there must be a fit between the product and the subject of the blog.  
    • Avoid shooting e-mails and press releases to bloggers. It is more effective to become familiar with a blog and get to know the writer behind it.   
    • Give a product to a blogger as an exclusive and allow the blogger time to work with it.   
    • Provide bloggers with links to more information, such as product images and updated information.

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