This link has been bookmarked by 1 people . It was first bookmarked on 26 May 2008, by Frederic Martin.
-
26 May 08
-
Screen Digest anticipates that sports content will be the single biggest driver of online video consumption in the US and UK, much in the same way that it was a driver of pay-TV adoption.
-
The number of online sports videos watched will more than double in both the US and UK over the next five years.
-
By 2012, 10.8 billion sports videos will be served online in the US and 1.2 billion in the UK.
-
In 2007, online sports video accounted for 35% of all online TV watched in the US and 46% in the UK.
-
Revenues associated with sports content in the US will increase from $762 million in 2007 to $2.3 billion in 2012.
-
In the UK, online sports video revenues will jump from £23.5 million ($43.2 million) in 2007 to £82.9 million ($153 million) in 2012.
-
Most of these revenues will be derived from advertising, rather than subscription fees.
-
By 2012, advertising is expected to account for 49% of revenues in the US and 61% in the UK.
-
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.