Brand Personality and Digital Strategy - eMarketer - The Diigo Meta page

• 25 Oct 09
  

  Sunny Sullivan
• 17 Oct 09
  

  Mike Henderson

  Article about the Burt's Bees online branding stratey.

  linkdump

  • We really take pride in putting out information about natural personal care and how to understand it in a confusing marketplace.
  • I spent the past nine months creating a long-term interactive strategy for the brand so consumers want to interact with us online and we want to have a true dialogue with them.
  • 1 more annotations...
  • • We’re looking at loyalty holistically, so not only from the sense of our consumers who are very loyal purchasers of our products, but also the ones who are online and offline influencers, talking about natural products and living a greener lifestyle.

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