Hopes and Fears of Social Media Marketing - eMarketer - The Diigo Meta page

• 06 Oct 09
  

  sonypicturesresearch

  Social media Marketing Hope Fear

• 01 Oct 09
  

  dean d

  socialmediaretail

• 29 Sep 09
  

  Marcus Goodyear
  • More than one-half of Web retailers surveyed already use five of the 10 community or social media tools, and only tiny percentages had no plans to use them later. Facebook fan pages were most popular, followed by Twitter and customer reviews.
  • Online retailers remain worried about their own competence at using social media and losing control of their brand.
  • 2 more annotations...
  • • One of their biggest fears was that customers would abandon their site in favor of one that was more socially engaging. Using social media might be scary, but avoiding it is becoming less of an option.
    • “Customer engagement has become a metric to be reckoned with, where failing to engage consumers via community and social media will have brand and bottom-line implications,” said Lauren Freedman, president of the e-tailing group.

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