Are Women Really Ignoring Social Network Marketing? - eMarketer - The Diigo Meta page

• 22 Sep 09
  

  sonypicturesresearch

  Social Network Women Marketing

• 20 Sep 09
  

  Sunny Sullivan

  mobile coupons

• 19 Sep 09
  

  Emeric Ernoult

  roi statistiques femmes

• 18 Sep 09
  

  Softcopy Softcopy
• 17 Sep 09
  

  Marcus Goodyear
  • The female Internet users polled were much more likely to say online purchase decisions were affected by coupons and discounts (41.6%), products ratings and review Websites or information searches (22.2%) and even online advertisements (9.5%) than by advice from friends (7.6%) or blog posts and online communities (4%).
  • Among female social network users surveyed by BlogHer, iVillage and Compass Partners in March 2009, 34% said they used social networks to share their opinions and 20% sought advice and recommendations.
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  • • “Perhaps it is true that social networks are not a primary source for this information—yet,” wrote Ms. Williamson in the eMarketer report “Marketing on Social Networks: Branding, Buying and Beyond.” “But it is also true that social networks are immensely valuable for passive transfers of information, and these may ultimately prove more powerful than dedicated consumer review and comment sites.”

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