31% of people click on ads? Tell that to the CTR.

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26 May 09

Sunny Sullivan
marketing
- When Internet users were surveyed to find out what actions they took when viewing a display ad on an ad-supported Website, nearly one-third said they clicked on the ad.
  - Sunny Sullivan on 2009-05-26
    
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- a click is only one measure of a display ad’s effectiveness.
  - Sunny Sullivan on 2009-05-26
    
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- 1 more annotations...
- - “In essence, search is an alternative mechanism for Internet users to respond to online display,” he added. “If marketers are going to invest in display then they should leverage search marketing to help them capture the demand that display advertising creates.”
    Sunny Sullivan on 2009-05-26
    
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21 May 09

Gary Ware
research statistics eMarketer banner ads
19 May 09

sonypicturesresearch
Advertising Banner Ad Click
Elias Skenderidis
Report indicating behviour of users when engaged with a display ad.
Post user action is very important, that's why CTR is not a key benchmark

banner report CTR display campaign engagement

31% of people click on ads? Tell that to the CTR. - The Diigo Meta page