Robyn Jay on 2009-04-06
How do we encourage risk-taking and re-classify 'failure' as a valid and valuable aspect of learning and change?
This link has been bookmarked by 31 people . It was first bookmarked on 01 Apr 2009, by Sarah Horrigan.
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Julie LindsayThe Three-E Strategy for Overcoming Resistance to Technological Change
© 2008 Tom Haymes
EDUCAUSE Quarterly, vol. 31, no. 4 (October–December 2008)
The Three-E Strategy for Overcoming Resistance to Technological Change
If you just build it, they won’t come—you need to shape users’ behavior by acknowledging their world view rather than your own as a technology implementer
- Evident
- Easy-to-use
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Ben WilkoffA great article.
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Consider for a moment the impact of Web 2.0 on a professor working in
academia for 20 or 30 years. The flattening of knowledge production and the ease
of access to information represented by Web 2.0 technologies in many ways
negates the concept of the “sage on the stage” or even traditional notions of
scholarship. This world is not what most professors are used to, and many are
threatened by and therefore resist this kind of change. -
These concerns must shape our strategy for gaining acceptance of any new
technology. First, a technology must be evident to the user as
potentially useful in making his or her life easier (or more enjoyable). Second,
a technology must be easy to use to avoid rousing feelings of
inadequacy. Third, the technology must become essential to the user in
going about his or her business. This “Three-E Strategy,”
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ease of access to information represented by Web 2.0 technologies in many ways negates the concept of the “sage on the stage” or even traditional notions of scholarship. This world is not what most professors are used to, and many are threatened by and therefore resist this kind of change.
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If you just build it, they won’t come—you need to shape users’ behavior by
acknowledging their world view rather than your own as a technology implementer
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Robyn JayGardner Campbell put it nicely last year when he wrote, “For an academic to risk ‘failure’ is often synonymous with ‘looki
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Gardner Campbell put it nicely last year when he wrote, “For an academic to risk ‘failure’ is often synonymous with ‘looking stupid in front of someone’.”2 The safe option for most users is to avoid trying something as risky as new technology.
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lattening of knowledge production
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Robyn Jay on 2009-04-06
ie - shift of power
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riss leungIf you just build it, they won’t come—you need to shape users’ behavior by acknowledging their world view rather than your own as a technology implementer...
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Consider for a moment the impact of Web 2.0 on a professor working in academia for 20 or 30 years. The flattening of knowledge production and the ease of access to information represented by Web 2.0 technologies in many ways negates the concept of the “sage on the stage” or even traditional notions of scholarship. This world is not what most professors are used to, and many are threatened by and therefore resist this kind of change.
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We constantly search for new ways to employ technology in the service of teaching and research. Most users, however, be they faculty, staff, or students, do not approach technology the same way we do.
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First, a technology must be evident to the user as potentially useful in making his or her life easier (or more enjoyable). Second, a technology must be easy to use to avoid rousing feelings of inadequacy. Third, the technology must become essential to the user in going about his or her business.
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J BlackFirst, a technology must be evident to the user as potentially useful in making his or her life easier (or more enjoyable). Second, a technology must be easy to use to avoid rousing feelings of inadequacy. Third, the technology must become essential to the user in going about his or her business. This "Three-E Strategy," if applied properly, has been at the core of every successful technology adoption throughout history.
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According to a 2007 Pew/Internet study,1 49 percent of Americans only occasionally use information and communication technology. Of the remaining 51 percent, only 8 percent are what Pew calls omnivores, “deep users of the participatory Web and mobile applications.”
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Shaping user behavior is a “soft” problem that has more to do with psychological and social barriers to technology adoption. Academia has its own cultural mores, which often conflict with experimenting with new ways of doing things. Gardner Campbell put it nicely last year when he wrote, “For an academic to risk ‘failure’ is often synonymous with ‘looking stupid in front of someone’.”2 The safe option for most users is to avoid trying something as risky as new technology.
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Public Stiky Notes
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With the new shift in teaching- with teachers as facilitators hopefully we will see less of this...
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