This link has been bookmarked by 4 people . It was first bookmarked on 02 Dec 2008, by someone privately.
The Economist boldly predicts that online advertising will fare much better in this recession than in the last one. One reason is that the ad landscape prior to 2001 was mostly banners, while today's ad programs are more sophisticated. Another is that online advertising is erasing distinctions “above the line” (branding) and “below the line" (incentives & offers) spending. Finally, user traffic is moving to social media sites, which have low ad rates. This could present an opportunity for marketers, at least in the short term.
"[T]he web has changed a lot since 2002. Back then, gaudy display “banners” on web portals such as Yahoo! and MSN were the preferred technology. These still exist, but they now account for less than 20% of online ad spending. More than half goes to search
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.