This link has been bookmarked by 20 people . It was first bookmarked on 08 Jun 2007, by Marco Díaz Calleja.
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11 Aug 07
Adam Crowe"Apple is unafraid to bring in ideas from outside but always adding its own twists. This [is] “network innovation”. Apple illustrates the importance of designing new products around the needs of the user, not the demands of the technology."
design thinking apple innovation networks research creativity failure technology
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04 Jul 07
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25 Jun 07
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14 Jun 07
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13 Jun 07
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its real skill lies in stitching together its own ideas with technologies from outside and then wrapping the results in elegant software and stylish design. The idea for the iPod, for example, was originally dreamt up by a consultant whom Apple hired to run the project. It was assembled by combining off-the-shelf parts with in-house ingredients such as its distinctive, easily used system of controls. And it was designed to work closely with Apple's iTunes jukebox software, which was also bought in and then overhauled and improved. Apple is, in short, an orchestrator and integrator of technologies, unafraid to bring in ideas from outside but always adding its own twists.
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“network innovation”
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Making network innovation work involves cultivating contacts with start-ups and academic researchers, constantly scouting for new ideas and ensuring that engineers do not fall prey to “not invented here” syndrome, which always values in-house ideas over those from outside.
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Apple illustrates the importance of designing new products around the needs of the user, not the demands of the technology.
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Apple has consistently combined clever technology with simplicity and ease of use.
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Listening to customers is generally a good idea, but it is not the whole story.
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a third lesson from Apple is that smart companies should sometimes ignore what the market says it wants today.
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The wider lesson is not to stigmatise failure but to tolerate it and learn from it: Europe's inability to create a rival to Silicon Valley owes much to its tougher bankruptcy laws.
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None of these things, of course, guarantees success: you can buy in clever ideas, pursue simplicity, ignore focus groups and fail wisely—and still go bust.
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10 Jun 07
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09 Jun 07
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08 Jun 07
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Listening to customers is generally a good idea, but it is not the whole story. For all the talk of “user-centric innovation” and allowing feedback from customers to dictate new product designs, a third lesson from Apple is that smart companies should sometimes ignore what the market says it wants today. The iPod was ridiculed when it was launched in 2001, but Mr Jobs stuck by his instinct. Nintendo has done something similar with its popular motion-controlled video-game console, the Wii. Rather than designing a machine for existing gamers, it gambled that non-gamers represented an untapped market and devised a machine with far broader appeal.
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