The first is that innovation can come from without as well as within.
“network innovation”
Second, Apple illustrates the importance of designing new products around the needs of the user, not the demands of the technology.
Niklas Zennström and Janus Friis, perhaps the most Jobsian of Europe's geeks, took an existing but fiddly technology, internet telephony, to a mass audience by making it simple, with Skype;
smart companies should sometimes ignore what the market says it wants today.
Europe's inability to create a rival to Silicon Valley owes much to its tougher bankruptcy laws.
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