This link has been bookmarked by 2 people . It was first bookmarked on 13 May 2008, by Todd Suomela.
Search Engine Land points out that "Amit Patel, Google employee number 6 and one of Google's first engineers, coined 'Do Not Be Evil' in 1999 when the engineers became afraid of the pressure they might receive from the business units of the company."
If organizations are ultimately institutionally incapable of ensuring ethical behavior, than what will? A public motto that pledges ethical behavior.
Patel's brilliance is his long-term vision. As an engineer, he was in a better position than most people to understand the vast trove of data a company like Google could compile on individuals. Such information stores could potentially invite abuse.
Do Not Be Evil. The phrase is simple and unambiguous and, in the end, gives Google no choice but to maintain the motto because the alternative is...evil
Don't expect Google to drop their Do Not Be Evil motto any time soon. The only alternative is...evil.
blogpost privacy searchenginemarketing sem google analytics for:e_strategy.com
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