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This document concerns the management of the output of insight generators, the software agents utilized in the insight generation systems. The solution to managing these reports involves the automatic creation of a repository for all materials generated by various insight generators; this repository allows the user to navigate through this continually growing space of marketing reports, gaining new insights about the relationships between items of interest and adding new insights in the process. The goal of the system is to make all marketing information and insights generated by the man/machine interaction available to the user, so that there is a convergence towards a "conservation of information". To use a geometric metaphor, the goal is to make the user equidistant from all information at all times, as illustrated below.
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