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22 Apr 08
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This blurring of business and consumer focused applications is called “consumerization” by technology research firms such as Gartner and executives at companies such as Microsoft. Consumerization posits that consumer technologies — including social networking tools, user generated content and wikis (web-based software that allows people to create content collaboratively) — are being increasingly adopted by corporate America
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Experts at Wharton agree that consumer technology has been going corporate in recent years. Underlying this emerging trend are young and tech-savvy workers — called “digital natives”
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conundrum to the traditional corporate technology department. Previously, companies dictated what software and hardware were used for work purposes. Today, choosing technology is becoming increasingly democratic as workers get more of a say
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“We have observed a convergence of technologies between these two segments [consumer and corporate] because the user needs have been converging,” says Christian Terwiesch, a professor of operations and information management at Wharton. For instance, workers are demanding that corporate technology — say a search tool within a company — be as user friendly as Google’s popular search site.
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Spurring this convergence of corporate and consumer technology is the fact that the line between personal lives and work has blurred.
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