This link has been bookmarked by 3 people . It was first bookmarked on 28 Apr 2008, by Adam Bohannon.
-
29 Apr 08
-
28 Apr 08
-
A blog - it's becoming essential.
-
LinkedIn - builds online credibility & good opps with Q&A
-
Measurement tool - I just started researching social media monitoring tools and I'm convinced to really demonstrate ROI and worth, you need a specialized tool. I just reviewed Social Radar on my blog & there's many others popping up everywhere.
-
Specialised forums - our 'forte' are the DIY forums where we give out free advice, using our business name as nickname - again a great webtool. Investment is more in time than money but works a treat for us.
-
I think internal tools are going to be a huge necessity in the coming years - wikis, CMS, internal blogs, IM etc, etc. In fact, I would go so far to say that internal tools for employee collaboration will be the leading edge of the social media wave for businesses. The generation of workers coming through the ranks now are going to be able to wield these with incredible effectiveness. I see it happening in a lot of businesses I deal with.
-
flickr
-
Find your key audiences on technorati, build multiple blogs to focus and talk to each audience, post good copy and throwin a few flickr images and youtube video's.
-
the companies that can harness the collaborative power of some of the social media tools are going to have a huge advantage.
-
The reality is...today's 20-something is entering the work place already using this stuff. Employers are wise to tap that natural gift.
-
We've become regulars at two very different DIY-forums (found them when I did research for my own website - they were already well established forums - means high ranking incoming links when I manage to add a link in our reply - only when it's appropriate otherwise it might be considered advertising).
-
In the last two years we gained 6 -7 clients (for large floors) directly or indirectly from these forums - and it only costs us a bit of time to respond to the questions there - 'easy money' ;-)
-
I think it is best to focus on just one good, strong blog. There are hundreds of different ways of promoting that blog through a mixture of SEO, traditional marketing, PR, much smaller blogs, social networking, and more.
Social networking to promote your business but, also, you main blog. Your blog is like the heavy cavalry and your social networking tools: like the scouts or the light infantry. -
But your example is perfect one. I think the trick is think different. See what the others in your industry don't see.
-
The utilities category is a great one. Don't talk to me about utilities...talk to me being green or keeping my family safe at home. One of the things I believe most businesses miss when it comes to social media is that it's not really about them or what they want to talk about.
-
Depends on the relationships you're trying to build -- where are they hanging? What tools are they using? Who will be the face of your business?
It's not about the tools, but it IS about the talk. That said,
For listening (which always comes first), FriendFeed. For quick chat, Twitter. And of course....a blog site.
-
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.