This link has been bookmarked by 24 people . It was first bookmarked on 31 May 2008, by Jose Ramirez.
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11 May 09
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Use and track the social channel
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keep track of popular content/discussions
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Monitor commentary
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Interact With Power Users
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One of the most powerful ways to get an idea of what works or not for a social channel is to interact with its seasoned users
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The point is to make sure that you have a centralized location from which to retrieve information on the site.
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set up a separate feed folder in your RSS reader for the specific social site.
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subscribe to specific keyword watchlists
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extract key points
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keeping on top of external commentary gives me a macro-perspective
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confirm or disprove your theories/assumptions
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09 May 09
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23 Jan 09
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17 Oct 08
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25 Jul 08
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17 Jul 08
Seb PaquetYou’re interested in promoting your website and brand through social media but don’t know where to start. You don’t want to spend money hiring a marketing company and want to do-it-yourself. How do you get started?
Start by understanding that soc -
16 Jun 08
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15 Jun 08
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10 Jun 08
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09 Jun 08
Triangle ProgramThe three steps mentioned below will give you the necessary foundation, from which you can start to devise future strategies with a strong likelihood of success (for my PR course)
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07 Jun 08
The three steps mentioned below will give you the necessary foundation, from which you can start to devise future strategies with a strong likelihood of success (for my PR course)
PR web2.0 socialmedia socialnetworking Media marketing Blogging for:mcbridecourses
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03 Jun 08
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31 May 08
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careful optimization of content and diligent promotional efforts are factors which greatly contribute to social media popularity.
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tactical knowledge. Before you embark on any campaign, its is important to know what you are dealing with, in order to best develop a course of action. Knowing the social media channel inside-out is paramount to leveraging it for benefits.
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Use and track the social channel: Apart from personally using the website, one should constantly monitor the social channel itself to keep track of popular content/discussions. This includes keeping tabs on what its users are doing within the channel, which is a good way to discover workable tactics.
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- Monitor commentary: Apart from monitoring the social channel, one should seek to accumulate knowledge on it by reading and learning from articles/tutorials written by others. It’s always beneficial to learn from the different experiences of others, which will give you a good range of perspectives on the topic.
- Interact With Power Users: One of the most powerful ways to get an idea of what works or not for a social channel is to interact with its seasoned users. These users are often deeply involved with the community and they can give you ‘in-crowd’ insight that is not easily attainable (not without much time investment). Learning how to talk to these users is a good way to get feedback for your plans.
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create an information HQ
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in the form of a notebook, word processing software, to-do list and RSS feed reader. The point is to make sure that you have a centralized location from which to retrieve information on the site.
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Google documents to record notes on the site, del.icio.us as a bookmarking tool, a to-do list and a separate folder in my RSS feed reader.
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set up a separate feed folder in your RSS reader for the specific social site. Now your objective here is to subscribe to specific keyword watchlists.
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Google Alerts, Google Blogsearch, aggregators and other social news communities. I’ve covered this in greater detail in my post on information sources.
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read a specific article and extract key points by pasting it in my documents file.
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