This link has been bookmarked by 60 people . It was first bookmarked on 26 Aug 2006, by Stel.
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This will be a lot easier if you identify your purpose before you begin your analysis. A purpose statement can drive not only the types of information you collect about each competitor, but also how you present the data. That purpose may be as simple as, "We’re struggling with widget X in our site and we want to see how it is done on twenty prominent web sites."
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christopherritterEvery industry has its own version of the competitive analysis and its function is clear: to line up your product with other products and show where yours falls short and where yours is superior. Each industry brings a different spin to this old favorite
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fjdonatCriteria PETCO.com PetSmart.com
Products No specific products, links to product categories and specials Home page features six products
Search box Upper-left-hand corner, adjacent to primary navigation Upper-right-hand corner, between primary naviga -
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elliot harrison robertsEvery industry has its own version of the competitive analysis and its function is clear: to line up your product with other products and show where yours falls short and where yours is superior.
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Jonathan BroomeEvery industry has its own version of the competitive analysis and its function is clear: to line up your product with other products and show where yours falls short and where yours is superior.
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