Digital watermarks are imperceptible data woven into printed images that are machine readable, offering a "seamless" and powerful means to transform the world around us into the Consumer Content GUI for mobile devices. And, brand savvy companies concerned that their brand image may be altered or encroached upon by overt technologies such as 2D matrixes and barcodes now have the means to link mobile users to content with their own branded imagery in tact. At the same time, these companies can further utilize digital watermark data for a multitude of business-to-business applications, from counterfeit deterrence to casual scanning of physical shipments.
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