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mapjdlinks on 2010-09-19"This evolving consumer mentality might be called "the templated mind." The templated mind searches for text fields, metatags and rankings like the handles on a suitcase. Data entry and customization options are the way prosumers grip this new generation of products. The templated mind hungers for customization and the opportunity to add their input — in essence to do-it-themselves. The templated mind trusts the result of social production more than the crafted messages of designers and copywriters. And this mentality is changing the design of products. "