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Focus on results first, process second. It’s in our nature to show Step 2 after Step 1, and before Step 3. The sequential process, though, doesn’t always make for the most compelling demonstration. If the result is what’s exciting about your product, show it first, capture the audience’s attention, then tell them how you did it.
Forget the architecture. You’ve designed your product to work elegantly in a multi-tier, integrated data structure, supporting a variety of end-point devices. And no one in the audience cares. That carefully drawn architecture slide, even when projected on a 12-foot screen, is an eye chart to the audience and confuses more than it clarifies. Skip it and stick to showing the product.
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