• 26 Nov 09
  

  Scott Williams

  Good research -relates of MA I/L strategy

  Social Media Case Studies Social Media ROI High Point Market

• 06 Nov 09
  

  Jorge Acosta

  "Deloitte LLP’s Technology, Media & Telecommunications (TMT) practice has recently released the results of the 2009 Tribalization of Business Study, which evaluates the perceived potential of online communities* and identifies how enterprises believe they may better leverage them. Conducted in conjunction with Beeline Labs and the Society for New Communications Research, this second edition of the Tribalization of Business Study measured the responses of more than 400 companies including Fortune 100 organizations which have created and maintain online communities today."

  2009 study statistics survey Deloitte socialmedia market marketing business

• 16 Oct 09
  

  Angela Connor
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    2009 Tribalization of Business Study

    
    

    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    

    Publish date:
    Monday, October 05, 2009

    
    
    
    
    
    

    Deloitte LLP’s Technology, Media & Telecommunicati

  • which evaluates the perceived potential of online communities* and identifies how enterprises believe they may better leverage them. Conducted in conjunction with Beeline Labs and the Society for New Communications Research, this second edition of the Tribalization of Business Study measured the responses of more than 400 companies including Fortune 100 organizations which have created and maintain online communities today.
  • 4 more annotations...
  • • While the number of active users and their level of participation have been considered the top measures of success for an online community, this year survey respondents are paying close attention to non-active users or “lurkers” – people who observe the community, but don’t participate in the discussion.

    • Some of the biggest obstacles to creating a successful community are getting people to:

      
      
      
      • Join (24 percent)
      • Stay engaged (30 percent)
      • Keep returning (21 percent)
    • The study also revealed significant gaps between community goals (such as generating word of mouth, customer loyalty and brand awareness) and how success is being measured.

    • Of the companies surveyed, a majority agreed that the following continue to be top business objectives of online communities:

      
      
      
      • Increase word-of-mouth (38 percent)
      • Increase customer loyalty (34 percent)
      • Increase brand awareness (30 percent)
      • Improve idea generation (29 percent)
      • Improve the quality of customer support (23 percent)
• 15 Oct 09
  

  ifarmer Farmer

  social-media metrics stats engage

• 09 Oct 09
  

  Filiberto Selvas

  Of the companies surveyed, a majority agreed that the following continue to be top business objectives of online communities:
  
  • Increase word-of-mouth (38 percent)
  • Increase customer loyalty (34 percent)
  • Increase brand awareness (30 percent)
  • Improve idea generation (29 percent)
  • Improve the quality of customer support (23 percent)
  
  However, in the majority of companies surveyed, marketing continues to be the primary driver of online communities, resulting in a significant gap between community goals and the organizations’ capability to fully leverage these communities on an enterprise wide basis.

  Social Media Strategy

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