Bertrand Duperrin's personal annotations on this page
Bertrandduperrin bookmarked
on 2009-02-11
It looks as though 2009 is likely to be the breakout year for social networks in the enterprise. Internal and external spending on social networking solutions from IT providers and carriers may approach $500 million. Social networks are likely to be considered an inexpensive solution in what is likely to be a financially constrained IT spending environment76.
Globally, social networks have enjoyed a 25 percent growth in unique visitors in the last year. Some sites have doubled their user base77. And their demographic profiles now include users over 35. Social networking is no longer a tool just for high school and college students. On some networks, around 40 percent of users are over 3578.
While questions grow about consumer social networks' varying ability to monetize their hundreds of millions of users79, enterprises are looking at how they can harness the hierarchy-flattening, information-sharing, teambuilding power of social networks.
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Social networks look to be a powerful tool and a way of tapping into the 'wisdom of crowds'. But the enterprise versions of these solutions are still being refined. IT departments need to develop the tools in such a way that they engender productivity. Measuring returns on investment for ESN will be challenging, as will balancing an enterprise's need to control a social network with its employees' desire for privacy.
This link has been bookmarked by 17 people . It was first bookmarked on 03 Feb 2009, by Richard Fahey.
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Little WonderIt looks as though 2009 is likely to be the breakout year for social networks in the enterprise.
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breakout year for social networks in the enterprise
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goes well beyond the consumer experience of social networking.
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Ray Dacteur2009 est l'année charnière !! Alors ??
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Social networks in the enterprise: Facebook for the Fortune 500
It looks as though 2009 is likely to be the breakout year for social networks in the enterprise -
Cash-constrained companies should look at ESN as a way of capturing value that already exists within an enterprise at a relatively low cost.
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Bertrand Duperrin
It looks as though 2009 is likely to be the breakout year for social networks in the enterprise. Internal and external spending on social networking solutions from IT providers and carriers may approach $500 million. Social networks are likely to be considered an inexpensive solution in what is likely to be a financially constrained IT spending environment76.
Globally, social networks have enjoyed a 25 percent growth in unique visitors in the last year. Some sites have doubled their user base77. And their demographic profiles now include users over 35. Social networking is no longer a tool just for high school and college students. On some networks, around 40 percent of users are over 3578.
While questions grow about consumer social networks' varying ability to monetize their hundreds of millions of users79, enterprises are looking at how they can harness the hierarchy-flattening, information-sharing, teambuilding power of social networks.-
Social networks look to be a powerful tool and a way of tapping into the 'wisdom of crowds'. But the enterprise versions of these solutions are still being refined. IT departments need to develop the tools in such a way that they engender productivity. Measuring returns on investment for ESN will be challenging, as will balancing an enterprise's need to control a social network with its employees' desire for privacy.
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