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Social Media Engagement Tips: Don't Drop the Ball - The Diigo Meta page

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This link has been bookmarked by 1 people . It was first bookmarked on 19 Oct 2009, by enterprise2open links.

  • 19 Oct 09
    enterprise2open
    enterprise2open links

    Dennis has a point here, and while I won't be too pessimistic (after all, benefits of social media engagement are real and will pull in people over time) I take this as a call for more resilience and care for the different groups of people in our organizations ...

    "I also see examples of groups and sites that sit idle after an initial flurry of interest. What sometimes happens is that a group or community page is set up, a community of members is recruited, and then reality sets in.

    Reality in this case means that an appreciation develops of the time, attention, thought, and other resources needed to keep the group going. Policies are required. Identities and permissions must be established. Most time consuming of all: content must be created, maintained, and discussed."

    knowledgemanagement communitymanagement enterprise2open enterprise20 consulting

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