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saved bySarah Hanawald on 2008-05-09

  • every interaction with a customer / client / patron /
    stakeholder / visitor is a marketing interaction. It’s
    an opportunity for us to build or erode our brand, a chance to increase or
    decrease the trust and goodwill of the people with whom we are interacting.
  • every time a parent walks
    away unhappy from an encounter at school, that’s a marketing interaction.
  • Every time a member of the
    community walks through an uninviting building,