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Actimel advert banned for claiming yoghurt drink prevents illness - Daily Mail... - The Diigo Meta page

www.dailymail.co.uk/...rt-drink-prevents-illness.html - Cached

This link has been bookmarked by 1 people . It was first bookmarked on 14 Oct 2009, by Kieran Lamb.

  • 14 Oct 09
    western4uk
    Kieran Lamb

    "A television advert for the pro-biotic yoghurt drink Actimel has been banned for suggesting it protects children against falling ill.

    The Advertising Standards Authority ruled that the advert was 'misleading' and its claim that the drink was 'scientifically proven to help support your kids' defences' had not been proved categorically. "

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