This link has been bookmarked by 1 people . It was first bookmarked on 11 May 2010, by Martin Koser.
-
11 May 10
-
winning business models must create more value than they capture
-
Creating vast amounts of external value requires a business to have a keen understanding of what people want.
-
We are starting to see companies invite customers into the product development process more often. For example, IBM’s WebSphere team created an online community named Project Zero to allow customers, business partners, and the larger Web developer audience to collaborate in the commercial product development of sMash, IBM’s software platform for enabling agile, Web 2.0-based application development and execution. According to IBM’s WebSphere team, the community of developers identified bugs and defects and provided feedback on the source code as the software was being developed. Project Zero proved to IBM that inviting customers, business partners, and other key constituents to provide feedback early in the development process helped the company launch more relevant products that met real world needs. According to IBM, sMash emerged as the number one growth product by 2009, a year after it launched
-
Social technologies enable businesses to crowdsource their customers at scale for ideas on new products and services.
-
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.