This link has been bookmarked by 31 people . It was first bookmarked on 25 Jun 2008, by Martin Dower.
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25 Jun 08
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annestIf You Think It's Bad Now ... Pretty soon, that technique for tracking your habits will become just as common in the real world.
future internet verkko viestintä money mindcontrol kulutusjuhla tietoyhteiskunta tavarataivas wtf
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TiVo grants you the miracle of watch-on-demand television and skippable ads, but also tracks what you watch, right down to which scenes you rewound and replayed over and over.
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maintains a comprehensive database of every single thing you've ever tried to find on the web.
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AOL, they own a company called Tacoda which specializes in "behavioral targeting." Tacoda's technology is used on around 4,000 websites (which reach around 70 percent of the total internet audience). Every letter typed, every click or move of the mouse on the websites they're associated with is tracked, and they're hardly the only player in this game.
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it lets retailers track every single thing you buy, all via RFID chips embedded in the product packaging.
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a wide range of "smart clothes" with computer functions built in that can track all of your bodily functions. Soon vital data on testicular bunching, shifting and chafing can constantly be beamed straight from your boxers to a team of guys looking at a diagram of your nuts.
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Visible World are out to solve that problem, looking to make personalized ads. These spots can be broken into interchangeable segments that can be recombined by your cable company based on data they've collected. It gives them countless variations on the same commercial, to carefully target them based on what they know about you.
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Think how much advertisers will pay for that data. They can display the ads right on your fridge.
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it's Starbucks offering you $1 off on a white chocolate, pumpkin and whiskey Frappuccino. Why that's what you always order, and you just passed a Starbucks a second ago. Thank the GPS in your phone, and Starbucks tracking your buying habits.
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Well Google realizes all that data they're collecting is limited to web-surfing habits. Why stop there? Luckily they've got a prototype system that will listen to the conversation going on around your computer and add it to their database
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if you want to see your future, look no further than current "urban" culture
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24 Jun 08
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