This link has been bookmarked by 27 people . It was first bookmarked on 23 Apr 2009, by Ryan Zuk.
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Pangoo ZhangEvery time I tell people about the 80/20 Rule of Headlines, they seem shocked. Remember that one?
On average, 8 out of 10 people will read a headline, but only 2 out of 10 will go on to read the content. This is in a typical headline environment, such as a newspaper, magazine, or web page.-
- Be USEFUL to the reader,
- Provide him with a sense of URGENCY,
- Convey the idea that the main benefit is somehow UNIQUE; and
- Do all of the above in an ULTRA-SPECIFIC way.
A good way to make sure your headlines always offer a compelling reward is to use the 4-U approach. This is a copywriting technique taught by AWAI.
Your headlines must:
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Rhondda PowlingA long article about creating the best short tweets. Your headlines must: 1. Be USEFUL to the reader, 2. Provide him with a sense of URGENCY, 3. Convey the idea that the main benefit is somehow UNIQUE; and 4. Do all of the above in an ULTRA-SPECIFIC way
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Gabriela GrosseckQuality content is still the essential ingredient, but make sure people actually appreciate the content you share. Becoming a better headline writer will make that happen for you.
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Linda McNeilTwitter has become the place for sharing content links. If your content catches attention on Twitter and spreads, suddenly you’re getting significant traffic from people who may have never visited your site before.
But don’t forget to share other people’s quality content on Twitter. This helps you build up a Twitter audience that values your editorial judgment, which in turns helps you when you have something of your own to share. -
Anne BainTwitter has become the place for sharing content links. If your content catches attention on Twitter and spreads, suddenly you’re ...
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On average, 8 out of 10 people will read a headline, but only 2 out of 10 will go on to read the content.
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Debby Kwhat you share on Twitter is not just about the actual value of the content. It’s also about whether the content gets viewed and appreciated in the first place.
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jakks Twitter has become the place for sharing content links. If your content catches attention on Twitter and spreads, suddenly you’re getting significant traffic from people who may have never visited your site before.
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Rupali kTwitter has become the place for sharing content links. If your content catches attention on Twitter and spreads, suddenly you’re getting significant traffic from people who may have never visited your site before.
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Vincent Heuschlinga headline, but only 2 out of 10 will go on to read the content. This is in a typical headline environment, such as a newspaper, magazine, or web page.
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Ryan Zukby Brian Clark
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