This link has been bookmarked by 96 people . It was first bookmarked on 31 Aug 2007, by hobbit hob.
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08 Feb 12
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they hate the way you’re telling the story
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wrong singular focus, which is on the company issuing the release.
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marketing-speak that inherently engenders mistrust
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don’t have a specific audience in mind, and are written broadly and presented blandly.
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the social-web audience doesn’t like blatant sales and marketing speak.
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presented as a story that has value to readers first, because if it happens to be picked up by a journalist, you’ve just made his job easier by presenting an angle
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a well-written case study can do better in social media in terms of both exposure and SEO benefits
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wasn’t directly trying to promote him or his client.
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goes on to create value by explaining what techniques were used to create that success, why these techniques work, and how the audience can replicate the results.
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a sure-fire headline structure, a strong opening that uses an anecdote that paints a relatable picture, and content that utilizes all the laws of persuasive blogging. But what I found brilliant was that the post is completely social media optimized.
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07 Feb 12
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24 Jan 12
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10 Dec 11
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30 Nov 11
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05 Oct 11
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08 Sep 11
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It’s incredibly hard to get a social media community interested in a press release, and it’s not because they hate hearing about what your company is up to, it’s just that they hate the way you’re telling the stor
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1. They have the wrong singular focus, which is on the company issuing the release.
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2. They are full of marketing-speak that inherently engenders mistrust in the eyes of the social media audience.
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They don’t have a specific audience in mind, and are written broadly and presented blandly.
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It should be presented as a story that has value to readers first, because if it happens to be picked up by a journalist, you’ve just made his j
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Popular while attracting 30,000 unique visitors from outside the regular Copyblogger readership. The reason it worked is because it wasn’t directly trying to promote him or his client. Rather this “al
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a sure-fire headline structure, a strong opening that uses an anecdote that paints a relatable picture, and content that utilizes all the laws of persuasive blogging. But what I found brilliant was that the post is completely social media optimized.
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This is an excellent example of how putting readers first can provide big rewards in social media, as opposed to spending $200 to issue a press release that no one reads.
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06 Sep 11
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Step by step guide on how to write a smnr
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20 Jan 11
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27 Dec 10
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Here are the 3 main reasons why a press release would normally have zero chance of success in social media:
1. They have the wrong singular focus, which is on the company issuing the release.
2. They are full of marketing-speak that inherently engenders mistrust in the eyes of the social media audience.
3. They don’t have a specific audience in mind, and are written broadly and presented blandly.
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It should be presented as a story that has value to readers first, because if it happens to be picked up by a journalist, you’ve just made his job easier by presenting an angle. That said, Brian told me he rarely bothers with press releases, because if done well, a well-written case study can do better in social media in terms of both exposure and SEO benefits.
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this “alternative” press release announces a service and an accomplishment but (this is important) then goes on to create value by explaining what techniques were used to create that success, why these techniques work, and how the audience can replicate the results.
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a sure-fire headline structure, a strong opening that uses an anecdote that paints a relatable picture, and content that utilizes all the laws of persuasive blogging. But what I found brilliant was that the post is completely social media optimized.
1. The headline is optimized for all three kinds of readers.
2. The post is perfect for diagonal readers.
3. The text formatting is attractive, unlike the bland press releases everywhere else.
4. It’s to the point. There are no words wasted.
5. It creates value by including a step-by-step methodology for others to follow.
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How to Write a Social Media Press Release
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17 Oct 07
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13 Oct 07
Ryan Ozawat’s perfectly fine to want to promote your company, because after all, we all have to make a living. But the social-web audience doesn’t like blatant sales and marketing speak.
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08 Oct 07
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Copyblogger
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08 Sep 07
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31 Aug 07
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It should be presented as a story that has value to readers first, because if it happens to be picked up by a journalist, you’ve just made his job easier by presenting an angle.
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