All Annotations of How to Stop Being Invisible | Copyblogger[Preview]

saved by5 people, first byKim Woodbridge on 2008-07-11, last byMarissa Bracke on 2008-08-10

• But how do class clowns do it? And why are we so apt to pay attention to them in school?
• In one word: value.
• school is both overwhelming and boring. You spend the entire day learning stuff you don’t want to know.
• After several hours of it, most students are desperate for a diversion. They’d rather put their attention anywhere than on the teacher or their books. Class clowns are simply the only ones brazen enough to oblige them.

• Blogs are a diversion.

  
  

  Much like how we pay attention to the class clown to avoid boredom, blogs allow us to procrastinate, avoiding all of the other stuff we’re supposed to be doing. If you don’t believe me, look at the number of people who read blogs at work. Aren’t they supposed to be working?

• Bloggers that are invisible online misunderstand their role. They think they’re supposed to become a teacher, when really, that’s only a secondary role. Your first responsibility is a blogger is to get the attention of your prospects, and to do that, you need to emulate the class clown.