This link has been bookmarked by 49 people . It was first bookmarked on 20 Sep 2007, by Jason Bao.
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if you want someone to do something, you’ll get better results if you tell them exactly what to do.
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12 Jan 09
Michel BauwensI’ve always been a big proponent of having actionable anchor text for links when I really want someone to click. From a copywriting standpoint, it’s a no brainer—it’s been proven time and time again that if you want someone to do something, you’ll get bet
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David BobzienI’ve always been a big proponent of having actionable anchor text for links when I really want someone to click. From a copywriting standpoint, it’s a no brainer—it’s been proven time and time again that if you want someone to do something, you’
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14 Nov 07
Richard Kendalluse actionable anchor text if you really want someone to click, but you should also tell people to take the exact action you want them to perform in order to get the best response.
usability copywriting accessibility action hyperlinks research article links Marketing
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- “Click to continue”: 8.53%
- “Continue to article”: 3.3%
- “Read more”: (-)1.8%
Here are the results:
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26 Sep 07
Richard SheppardGoogle has now sucked out any intellectual power I have.
webdesign usability copywriting for:drewreece for:jakejays for:sharl for:unklerupert
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20 Sep 07
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Kami HuyseIf you want someone to do something, you’ll get better results if you tell them exactly what to do.
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19 Sep 07
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18 Sep 07
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