This link has been bookmarked by 84 people . It was first bookmarked on 22 Aug 2007, by Zhou Yuanchi.
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27 Feb 12
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18 Sep 11
how Articulate.com launched rapid elearning. some nice strategy & tacitical steps outlined here
elearning e-learning blogging bloggingtactics smm smmtactics howto strategy launch tactics
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The goal for the blog is to provide valuable content related to rapid e-learning development (outside of the software) and to establish 15-year e-learning veteran and Articulate VP of Community Tom Kuhlmann as an authority in the field.
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In other words, the blog is designed not to sell software directly, but to offer value to existing and prospective customers of Articulate.
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Cornerstone Content: Before the blog was made public, Tom developed some great foundational content in the form of a 7-part series called Rapid E-Learning 101 and a 5-part series called 5 Myths About Rapid E-Learning.
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Incentive: The next step was a free ebook that became the focus of the launch promotion. Tom put together the Insider’s Guide to Becoming a Rapid E-Learning Pro, which focused on the business end of e-learning, and I added a bit of editorial input. This content is unique and valuable to corporate instructional designers because it helps them see what the true role of e-learning and training is within the larger business context. The strategies in the book allow training staff to create courses that provide a true return on investment, and are also perceived as valuable to upper management and the learners themselves.
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Launch Email: I wrote a brief email formatted in HTML with a nice graphical representation of the ebook. This 72-word email was not designed to sell the subscription, but to sell the click through to the landing page, and was sent to a house list of both customers and people who had downloaded a free trial of Articulate software.
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Landing Page: The landing page consists of an ebook graphic positioned just as in the email, a brief intro, 8 bullet points related to the content of the ebook, a statement that lets the reader know they are subscribing to the blog, a call to action, an email form, and a “no spam” statement.
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Delivery: The email subscription is powered by Feedburner’s email service, so new blog posts are automatically sent to subscribers. The ebook is delivered via the WP RSS Sticky plugin that Chris Garrett also uses. This means that people who subscribe via feed reader will also receive the free ebook.
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No Customer or Prospect List?
The above is an excellent game plan for any existing business to enhance their market position with valuable content delivered via blog. But if you don’t have an existing customer or prospect email list, substitute in a social media site like Digg, Reddit, Sphinn, Netscape or some of the other small niche sites as your launch pad. The key is to offer something that people really want, surround it with other valuable, targeted content, and then continue to deliver over time to maintain and grow your subscriber base.
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16 Sep 11
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10 Jun 11
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Cornerstone Content: Before the blog was made public, Tom developed some great foundational content in the form of a 7-part series called Rapid E-Learning 101 and a 5-part series called 5 Myths About Rapid E-Learning.
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mattijs devroedt# Landing Page: The landing page consists of an ebook graphic positioned just as in the email, a brief intro, 8 bullet points related to the content of the ebook, a statement that lets the reader know they are subscribing to the blog, a call to action, an
social inspiration tips webdesign ebook press release landing page
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milena regosRemember the ecommerce commercial that showed a small group hovering around a computer as they launched their new website? They ...
blogs marketing blog blogging business tips howto deliciousimport
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How to Get 6,312 Subscribers to Your Business Blog in One Day
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27 Aug 07
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All our lead & customer data reside in our CRM, salesforce.com, which is how we capture new leads from our site and all customer details from orders.
* For the promo mailing, we used VerticalResponse, which has great salesforce.com integration (we’ve used it for years) - from right within salesforce.com we can even track who’s received, opened, clicked on, or unsubscribed from the mailing.
* As we watched our server buckle under pressure, I was observing more than 100 new email subscribers per minute (according to Feedburner).
And we’re now up to a whopping 8,662 email subscribers!
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Bill, there are Photoshop templates that many web designers have that make those cool covers. There are also services on the net that do nothing but ebook covers, boxes, cd jewel cases, etc.
Do a Google search for ebook cover design.
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25 Aug 07
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The key is to offer something that people really want, surround it with other valuable, targeted content, and then continue to deliver over time to maintain and grow your subscriber base.
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24 Aug 07
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21 Aug 07
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