Passion is never enough for the entrepreneur. Jeff Cornwall and I talked over coffee recently about the intersection of passion and entrepreneurship. Jeff definitely believes that passion is important, but it's equally important to make sure that there's a market for your new venture and a margin by which you can generate money. After all, you can be your own biggest fan, but if no one's buying what you're selling, you won't be able to do much of anything else.
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by Sam Davidson (Thursday, December 20, 2007) <!--
Article ID: 824 Publish until: 2020-12-31 Community: Everywhere [0]
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Should I do what I love or do what I am? But what if I want to make my passion my profession?
-->But What If I Love Entrepreneurship?
Should I do what I love or do what I am? But what if I want to make my passion my profession? Yesterday, I highlighted Penelope Trunk's recent condemnation of the career advice, "Do what you love." In its place she suggests that people "Do what they are." I agreed.
But I soon began to think about entrepreneurs. Many people embrace the notion of entrepreneurship in order to do what they love. They start jobs and companies in order to turn their passion into their profession.
So are they being misguided? Should they be steered away from trying to base a business on something they love?
Or should every entrepreneurship course be prefaced with Penelope’s advice, steering budding starters away from basing a concept on a love and instead basing it on who they are?
Or, by only changing one word in a tired maxim, is Penelope really just saying the same thing?
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