1) Plan out your sequence of follow ups. You don't have to have the copy ready quite yet. Just work out HOW you'll follow up and how often. It will take you exactly fifteen minutes to scribble a plan on paper.
2) Then stick to the plan. Will there be unsubscribes? Will your message be trashed? You bet it will be. However, remember there will also be buyers. Concentrate on the people who buy, and who complain, and don't worry about the unsubscribes. Follow this simple action plan and you'll get comprehensively better conversions in the future.
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