The Cluetrain Manifesto, Critiqued by John Cass | Conversation Marketing: Inte... - The Diigo Meta page

• 29 Jan 12
  

  Matthew Marks

  M2 Cluetrain criticism

• 26 Jan 12
  

  Christina Lombardo

  Module 2

  cluetrain socialmedia Marketing

• 15 Sep 11
  

  nicholas caldiero

  cluetrain critique
  

• 13 Sep 11
  

  Kate Gianturco
• 09 Sep 11
  

  Matthew McDermott

  "The cluetrain manifesto missed the boat saying that companies need to get out of the way"
  
  "A network is only as good as its nodes"

  cluetrain M2 critique

• 

  Katie Costello
  • I do not think that social media as it currently exists can deliver the ultimate promise of the Cluetrain Manifesto.
  • A network is only as good as its nodes. If we’re going to rely on social networks to give us all our answers, we’re doomed.
     The challenge now is to figure out how we can let these networks evolve and sort out the best from the worst answers in a fair, intelligent, hard-to-manipulate way.
• 11 Aug 11
  

  KATIE TIRADO

  SMM M1

  Cluetrain manifesto

• 17 Apr 08
  

  Levy Rivers

  critiqued cluetrain

  • First, I agree that the Manifesto totally missed the boat when it said that companies need to get out of the way. Smart companies like Dell empower their employees and then act on what those employees, and their customers, tell them. Only a smart, strong company can do that. In my mind, that's why Microsoft has failed to capitalize on the changing nature of media and communications: They empower their employees, but they have grown too ponderous to act.

      

    Second, command and control is definitely something that must stick around. See my first point, above. But command and control is only as good as leadership. Folks who aren't good leaders need to have the courage and intelligence to understand that and step gracefully over to the roles at which they excel.

      

    Finally, I do not think that social media as it currently exists can deliver the ultimate promise of the Cluetrain Manifesto. It's too anarchic. The people with smart answers are often drowned out by the crass jokes, spam and generally poor communicators.
  • In your second comment, you give the roadmap for how a company can empower employees to converse. I was thinking is there a way to empower employees also to act? Though in talking with Dell this appears to be the strategy the company is using, I think we can learn a lot from the current election in how candidate campaigns use social media to organize people. Perhaps the focus of more social media research should be on how to organize and empower employees to act.

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