Group annotations on this page
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Application and database development are the gears and levers that make it work.
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Newfangled on 2007-05-24Not sure this is a critical point. It's true, but not the most important thing to say, too much weigh being said so soon. Maybe make it a footnote? -
Wrttnwrd on 2007-05-24That's the hard part of this - how do we talk about all the different elements, but make it clear that the discipline is more than the sum of those elements?
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Search is still the primary way folks find what they want. That's not going to change any time soon.
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Newfangled on 2007-05-24You might want to qualify this a bit given the significant growth in site discovery via social tagging--del.icio.us, StumbleUpon, and the long tail of niche social networks and recommendation sites.
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behave ethically
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Newfangled on 2007-05-24A page from a newsletter I wrote musing about client relationships...
http://www.newfangled.com/managing_client_relationships
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Guarantee effort and communication, not results
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Newfangled on 2007-05-24Certainly the word guarantee should be avoided but I think results are always implied in any effort we make for a client. I would certainly resist specift results though based on your acuate opservations about the complexity of Internet marketing.
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We must record everything about a client's campaigns:
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Newfangled on 2007-05-24I agree, but I'm stumped on how to do this. How do I record and report every blog post, every directory submission, every annoted note of a social bookmarkeing service ;-) when there are so many little efforts that go into multifacted campaigns?
Ideas?? -
Wrttnwrd on 2007-05-24Well, clearly you have to do what's reasonable. You can't record every shred of information. But you can record performance data, and learn from it.
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