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Internet Marketing Manifesto
  • Application and database development are the gears and levers that make it work.
    • newfangled
      Newfangled on 2007-05-24
      Not sure this is a critical point. It's true, but not the most important thing to say, too much weigh being said so soon. Maybe make it a footnote?
    • wrttnwrd
      Wrttnwrd on 2007-05-24
      That's the hard part of this - how do we talk about all the different elements, but make it clear that the discipline is more than the sum of those elements?
  • Search is still the primary way folks find what they want. That's not going to change any time soon.
    • newfangled
      Newfangled on 2007-05-24
      You might want to qualify this a bit given the significant growth in site discovery via social tagging--del.icio.us, StumbleUpon, and the long tail of niche social networks and recommendation sites.
  • behave ethically
  • Guarantee effort and communication, not results
    • newfangled
      Newfangled on 2007-05-24
      Certainly the word guarantee should be avoided but I think results are always implied in any effort we make for a client. I would certainly resist specift results though based on your acuate opservations about the complexity of Internet marketing.
  • We must record everything about a client's campaigns:
    • newfangled
      Newfangled on 2007-05-24
      I agree, but I'm stumped on how to do this. How do I record and report every blog post, every directory submission, every annoted note of a social bookmarkeing service ;-) when there are so many little efforts that go into multifacted campaigns?

      Ideas??
    • wrttnwrd
      Wrttnwrd on 2007-05-24
      Well, clearly you have to do what's reasonable. You can't record every shred of information. But you can record performance data, and learn from it.

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