pay special attention to the summary. This is an opportunity to relate what kind of problems you solve with your business. Craft an approachable and concise description. You will have the opportunity to be more specific in the specialty area
Look for opportunities to demonstrate how you think and what you know by contributing to answering questions posed by other professionals.
You may earn and give a "best answer" score when you answer or ask a question. By and large members are very helpful and provide extensive responses and resources.
LinkedIn Polls - they can be set up to reach certain segments, let members answer only specific questions, and show results by profile-based criteria.
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