"Top Friends" Ranks as Most Engaged Facebook Application Among U.S. Internet U... - The Diigo Meta page

• 27 Jan 08
  

  Jackie

  aaa chart data facebook myspace report sns widget

  • Measurement of Facebook applications requires that a user actively engage with the application, different from the reporting of other widgets, which are measured in terms of views or exposures.
  • “The widget space is rapidly evolving, and we are continuing to add various widget file types into our definition to provide the most accurate and comprehensive reporting in the marketplace
  • The inclusion of Facebook applications in our reporting structure represents a significant step in that direction. As the widget universe continues to evolve, it will become necessary to define better industry standards, and comScore is committed to aiding in that effort.
  • *Facebook.com excluded from list due to different measurement methodology

  2 more annotations...

• 25 Jan 08
  

  Way to Blue

  widgets facebook comscore

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