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RESTON, Va., April 16, 2007 – comScore, a leader in measuring the digital world, today released the results of a study analyzing the validity of using cookie-based data to measure the number of unique visitors to individual Web sites.
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comScore released results of a study analyzing the validity of using cookie-based data to measure the number of unique visitors to individual Web sites or to gauge the number of unique users that were served an ad by an ad server.
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