Poll Everywhere is attacking the hardware
Audience Response System market that was worth about $190 million in 2007 and where the average solution cost $1,600 per classroom. However, Poll Everywhere’s solution is at 1% of the cost with no hardware or software. Since simplicity, lack of hardware/software requirements, and ubiquitous nature of cell phones makes this type of voting cost efficient and portable for any lecture, corporate meeting, or large conference. Later, they will be positioned well to enter the rapidly expanding mobile marketing industry, which is valued at over $1 billion, via interaction in movie theatres, electronic billboards, sports jumbotrons, and bars and clubs.
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