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"The study had youngsters sample identical McDonald's foods in name-brand and unmarked wrappers. The unmarked foods always lost the taste test."
advertising branding food health marketing interesting mcdonalds psychology children
Interesting study, effect of advertising on perceptions. Quoted: Anything made by McDonald's tastes better, preschoolers said in a study that powerfully demonstrates how advertising can trick the taste buds of young children.
"It's an amazing study and it's very sad," Strasburger said.
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