Not Google. It focused on adoption first. It focused on making the search experience simple, fast, and useful.
Focus on adoption first. Focusing on adoption helps a company to fixate on how to make software (or hardware) enjoyable, and not necessarily what will make it sell better. The sales follow the adoption.
For those commercial open-source vendors out there, this means your first order of business should be to focus on adoption and the user experience, rather than proprietary extensions (if any).
It has lost its way of late as it tries to complicate the user experience a bit by adding bells and whistles designed to drive upgrades, not customer satisfaction.
As we focus on the unwashed masses rather than the elite, which begs a focus on adoption first, software will become easier to use and more pleasurable to use. Like Apple. Like Google.
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