Trends: Enterprise 2.0 Conference wrap up - The Diigo Meta page

• 06 Nov 09
  

  Hutch Carpenter

  Which brings me to the next big theme: adoption. Many enterprises are struggling with employee adoption of social tools. So, this prompts me to ask -- perhaps unfairly -- what about the whole idea of "emergence"? Aren't these tools so cool, so fun, so essential to modern work, that they will sweep through the enterprise in a groundswell held back only by your troglodyte executives? It turns out that many social computing efforts are actually championed by C-level executives. This led several observers at the conference to blame power-hoarding middle managers for poor adoption. Maybe that's the case in some enterprises, but as a generalization it feels trite to me.
  
  In fact, this whole debate reminds me of all the talk circa 2004 about getting better Intranet adoption. Enterprises had invested in pricey portal systems that employees rarely bothered to visit. Intranet managers learned over time to provide useful services that ease employees' daily tasks. Often what employees really wanted was a single simple application, like an online org chart. There's a lesson there.

  enterprise20 adoption roi

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