This link has been bookmarked by 379 people . It was first bookmarked on 23 Mar 2006, by Aaron R Fulkerson.
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23 Jun 16
Fuzzy WahJust as traditional media conditioned the audience to be passive consumers — first of commercial messages, then of products — the traditional organization conditioned employees to be obedient executors of bureaucratically disseminated work orders. Both are forms of broadcast: the few dictating the behavior of the many. The broadcast mentality isn't dead by any means. It's just become suicidal.
In contrast, the Internet invites participation. It is genuinely empowering, well beyond the cliché that word has become. And corporate intranets invite participation in the same way. There are strong reciprocal parallels between the open-ended curiosity of the new marketplace and the knowledge requirements of the new organization. The market-oriented Internet and workforce-focused intranet each relies on the other in fundamental and highly complementary ways. Without strong market objectives and connections, there is no viable focus for a company's Internet presence; without a strong intranet, market objectives and connections remain wishful thinking. -
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Chris Betcherthe original Cluetrain Manifesto
cluetrain manifesto book internet marketing web2.0 technology weinberger locke levine searles
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Joanne SLevine, R., Locke, C., Searles, D., Weinberger, D., & McKee, J. (1999). The Cluetrain Manifesto. Retrieved April 29, 2011, from http://www.cluetrain.com/
CORPORATIONS, THE INTERNET AND THE “HUMAN VOICE”IMT122 Reading List IMT122 Week 10 Topic 09 Supplementary Reading CORPORATIONS THE INTERNET AND THE “HUMAN VOICE” book
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Donald BurkinsForeword
The 95 Theses
Elevator Rap
Introduction
Chapter 1: Internet Apocalypso
Chapter 2: The Longing
Chapter 3: Talk Is Cheap
Chapter 4: Markets Are Conversations
Chapter 5: The Hyperlinked Organization
Chapter 6: EZ Answers
Chapter 7: Post-Apocalypso -
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kiirja paananenThe Cluetrain Manifesto
Elevator Rap
Introduction
Chapter 1: Internet Apocalypso
Chapter 2: The Longing
Chapter 3: Talk Is Cheap
Chapter 4: Markets Are Conversations
Chapter 5: The Hyperlinked Organization
Chapter 6: EZ Answers
Chapter 7: Post-Apocalypso -
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Ferananda IbarraGonzo Marketing: Winning Through Worst Practices - Perseus Publishing 2001
books branding business clue clueless cluetrain conversation digital economy e-commerce electronic commerce internet marketing manifesto markets online web
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Christopher AllenBOOK (FULL): "95 Theses: 1 - Markets are conversations. 2 - Markets consist of human beings, not demographic sectors. 3 - Conversations among human beings sound human. They are conducted in a human voice. 4 - Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. 5 - People recognize each other as such from the sound of this voice. 6 - The Internet is enabling conversations among human beings that were simply not possible in the era of mass media."
cluetrain marketing blogging advertising levine locke searls weinberger conversation bgimgt566sx bgimgt week2 suggested
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José Telmo S JrThe Cluetrain Manifesto.
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Inma BarriosGonzo Marketing: Winning Through Worst Practices - Perseus Publishing 2001
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