The Most Powerful Secret of Customer Conversion - The Diigo Meta page

• 23 Oct 06
  

  David Leal

  reincidence relationships selling

  • if your customers unwrap their orders with glee and can't help but shout, "Look at all the great stuff they sent me!" you can be sure that at some point they will order again -- and even tell some of their friends. And prospects and buyers who interact with you via email are even more likely to become customers with a higher lifetime value, because people prefer to buy from companies and people with which they have a perceived relationship
  • What is your repeat-customer order rate?
  • the simple secret: Sell more to people who've already bought from you. The key is in how you develop that relationship.
  • prospects and buyers who interact with you via email are even more likely to become customers with a higher lifetime value, because people prefer to buy from companies and people with which they have a perceived relationship (see "Saying the Right Thing at the Right Time"). The key to this is to develop effective techniques to communicate your vision to your clients, help them learn to trust you, and position yourself in their minds as the best answer to their problems.

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